Inclusive Employer Branding: How to be attractive to LGBTI+ and other diverse talents

Together with the Forum’s co-initiator IBM and this year’s host and cooperation partner Wiener Städtische Versicherung AG Vienna Insurance Group, we showed that LGBTI+ Diversity is a relevant aspect of a successful employer branding strategy, ranging from the executive level, recruiting and marketing department to the organisational culture including (straight) allies.
The Forum aimed at giving businesses the effective tools to stand out in the “War for Talents” as an attractive employer – not only for the LGBTI+ community itself, but also for their relatives, friends and all people, who want to work for an open-minded company that embraces diversity.
This message was emphasized by the opening words of Doris Wendler (Member of the Managing Board, WIENER STÄDTISCHE Versicherung AG Vienna Insurance Group) and Patricia Neumann (VP, Data, AI and Automation Sales Leader, IBM EMEA) who opened the 9th LGBT+ Business.

From Diversity to Inclusion

Our keynote speaker, Rotraud Diwan (Hi! Employer Stategies) showed how employer branding drives cultural change: